Tis the Season to Be Selling: Holiday Marketing Tips for Kerr County Businesses
Hello, Kerr County business owners! The holiday season is here—the time when shoppers are out looking for the perfect gift, stocking up on pies, and saying things like, “Do we really need another wreath?” (Yes, we do.) For local businesses, this is your moment to shine like the star atop the courthouse Christmas tree. With a little festive flair and smart strategies, you can make this holiday season your most successful yet.
Here are some tips—complete with real-life Kerr County inspiration—to sleigh your sales.
1. Deck the Walls (and Your Marketing Materials)
Let’s face it: we’re all suckers for holiday vibes. Whether you’re running a cozy shop or a sleek business, it’s time to add a little tinsel to your branding. Take cues from Schreiner Goods in Kerrville, whose warm, festive window displays practically shout, “Come in! We have the perfect gift!” A cohesive holiday theme—online and in-store—creates an inviting atmosphere and builds excitement.
Tip: Update your website and social media banners with festive imagery to match your in-store decor. Even your email footer could use a little holly and sparkle!
2. Host a Holiday Event to Bring in the Crowds
Everyone loves an excuse to gather (and shop). Host an in-store or online holiday event to drum up business. For example, Books to Share could host a “Holiday Storytime” featuring seasonal classics, while local restaurants like Cafe at the Ridge might offer special tasting nights for holiday menus. Events are a great way to build community while boosting sales.
Tip: Don’t forget to advertise your event on social media and via email. Offer a small incentive, like a raffle or discounts for attendees, to encourage participation.
3. Create Limited-Time Holiday Offers
You know what’s more motivating than free cookies? A good deal. Limited-time offers tied to the holiday season can spark urgency and increase sales. For instance, a boutique like The Golden Antler Boutique might run a “12 Days of Christmas Sale,” featuring a new deal each day. Shoppers love the thrill of snagging a great deal—and you’ll love the boost in foot traffic.
Tip: Highlight your deals with eye-catching social media graphics and countdown reminders.
4. Go Big on Social Media
Social media is your holiday BFF. Use platforms like Instagram and Facebook to share daily posts featuring gift ideas, behind-the-scenes peeks, and interactive stories. A local business like Heart of the Hills Farmers Market could showcase vendors’ seasonal goodies in a “Holiday Market Countdown.”
Tip: Try creating a hashtag for your holiday campaign (e.g., #HolidaysInKerr) to build engagement. Bonus points if you add festive giveaways—everyone loves free stuff!
5. Partner with Other Local Businesses
Why go it alone when you can team up? Collaborative marketing can amplify your reach while supporting Kerr County’s local economy. Imagine Grape Juice partnering with a local vineyard like Kerrville Hills Winery for holiday wine-and-dine packages. Or how about a joint “Shop & Sip” event featuring downtown businesses? The possibilities are endless—and your customers will appreciate the creative convenience.
Tip: Pool resources with partners to invest in shared marketing, like printed flyers or a holiday-themed Instagram ad campaign.
6. Make It Easy for Customers to Shop Local
Sometimes, all your customers need is a nudge to support local. Highlight the benefits of shopping small—personalized service, unique gifts, and that warm-and-fuzzy feeling that comes with helping your neighbors thrive. Display signage about supporting local businesses and include a blurb in your marketing materials about how shopping small helps Kerr County grow.
Tip: Offer gift-wrapping services or curbside pick-up to make the shopping experience even more convenient.
7. Say Thank You to Your Customers
Don’t forget to spread holiday cheer by showing appreciation for your customers. A heartfelt thank-you note or small holiday token (like a discount card for their next visit) goes a long way. Buzzie’s BBQ could hand out small samples of their signature rub with takeout orders as a festive gesture.
Tip: Share customer appreciation shoutouts on social media—highlighting your loyal supporters makes everyone feel special.
Sleigh the Season
The holidays are the perfect time to connect with your community, spread joy, and boost your business. With creative promotions, strong partnerships, and a sprinkle of holiday magic, you can turn this season into your most successful one yet.
